BICES: an "arena" for upgrading and innovation of construction machinery

From September 14 to 17, the 16th China (Beijing) international construction machinery, building materials machinery and mining machinery exhibition and Technology Exchange Conference (BICES 2021, hereinafter referred to as construction machinery exhibition) will be held in China International Exhibition Center (New Hall) in Beijing.

As the first professional exhibition in the construction machinery industry since the founding of new China, the construction machinery exhibition not only recorded the innovation process of construction machinery in technological upgrading, but also witnessed the whole process of China's construction machinery from small to large and from weak to strong.

Since its establishment in 1989, the construction machinery exhibition has established the goal of building an international and professional platform, and has become the first exhibition project certified by the International Exhibition Industry Association (UFI). After 32 years of innovation and development, the exhibition has become an indispensable platform for the construction machinery industry to enhance corporate brand awareness and explore the market.

Global service capacity enhancement

In recent years, the service capacity of globalization has been greatly enhanced. Su Zimeng, President of China Construction Machinery Industry Association, said that China's construction machinery has achieved leapfrog development, and the total scale has ranked first in the world for many consecutive years. China continues to maintain its position as a world power of construction machinery. At this stage, China's mechanical engineering equipment has complete categories, obvious advantages in serialization and complete sets, and the innovation level is constantly improving. Each construction machinery exhibition is a special moment to review the independent R & D technology and level of China's construction machinery.

According to the relevant person in charge of the construction machinery organizing committee, different from previous exhibitions, in addition to expanding the exhibition area, international well-known enterprises in this year's exhibition will participate in the exhibition according to the specifications and positioning of the global headquarters or Asia Pacific and China headquarters.

In order to meet the development of the industry and the needs of construction users, an exhibition area for rental technology and equipment is specially added in this exhibition. According to the development situation of the industry, the organizing committee will add an international leasing summit during the exhibition. In addition, China Construction Science and Technology Innovation Conference, China Construction Innovation Forum, excavation machinery industry conference, piling machinery industry conference, concrete products machinery industry conference, small and medium-sized enterprise policy publicity conference, global tower crane summit and China's top 100 tower crane lessors conference, global aerial work equipment summit and China's top 100 lessors conference and other activities will be added.

It is reported that the above activities will promote the activities in the same period through BICES official website, official wechat and cloud exhibition.

Improve digital value-added services

In order to further improve the service quality of construction machinery exhibition, the organizing committee recently opened BICES 2021 cloud exhibition. The relevant person in charge said that BICES 2021 cloud exhibition platform was launched in early June to provide live + video connection for exhibitors and buyers at home and abroad, so as to realize digital and intelligent exhibition and viewing. The exhibition has an English interface to facilitate international communication.

It is reported that BICES 2021 cloud exhibition is provided with technical support by the machinery industry information research institute. It aims to continuously improve and enhance the platform function of the cloud exhibition according to the new needs put forward by exhibitors and purchasers after the exhibition, and also insert digital wings for the economic and trade exchanges between international engineering machinery countries in the post epidemic era.

Wu peiguo, Secretary General of China Construction Machinery Industry Association, said that BICES 2021 cloud exhibition is also an important measure for the organizers to further improve the quality of BICES exhibition, expand the scale of professional visitors, build an all-weather information exchange platform and implement the innovation of exhibition mode.

The launch of BICES 2021 cloud exhibition is also a scheme for the organizers of BICES 2021 to increase value-added services for small and medium-sized exhibitors. It is reported that the value-added service scheme is to provide warm-up publicity for small and medium-sized exhibitors with specialized, special, refined and excellent technologies, products, construction methods and services before the exhibition, provide venues for on-site promotion and live broadcast reports during the exhibition, and synchronize BICES 2021 cloud exhibition, so that buyers can view it at any time after the exhibition, so as to support the brand construction of small and medium-sized exhibitors.

New technology and product release platform

New technology, new products and new construction methods are the biggest highlight of each construction machinery exhibition. Yang Wenjie, director of Guangxi Liugong Machinery Co., Ltd., revealed that during the exhibition this year, Liugong will release a series of motorized and intelligent products that meet the national four standards, have independent innovation and industry-leading, and will also show Liugong's new achievements in supply chain, parts R & D and digital system development. In addition, a series of new product launches, media communication meetings, static product introduction and dynamic performance activities will be held to provide customers with solutions.

It is understood that in this exhibition, Foton Renesas Co., Ltd. will cooperate with many brands of BAIC Foton to display intelligent, new energy, lightweight and networked products, and continue to empower various industries such as construction machinery, sanitation machinery and special vehicles. Foton Renesas will join hands with brand users and partners to open a new cooperation between China's construction machinery and special vehicle X generation.

The relevant person in charge of China railway construction heavy industry group Co., Ltd. said that